Elections in India are a spectacle, a vibrant festival of democracy, showcasing the complex interplay of ideologies, strategies, and the aspirations of over a billion people. But ever wondered what goes on behind the scenes? What is the process of election of the Indian Parliament? How do parties and candidates weave their magic to win the hearts and votes of the electorate? What are the dynamics and mechanics at play in the world’s largest democracy?
For those intrigued by these questions, we’ve compiled a list of must-read books that demystify the machinery that powers the world’s largest democracy.
Shivam Shankar Singh offers a riveting insider’s perspective on the art and science of winning elections in India. Drawing from his experience as a political strategist, Singh unveils the tools and tactics employed by parties to influence voters, from social media campaigns to the mobilisation of ground support. This book is a candid exploration of the ethical dilemmas and the lengths to which candidates and parties will go to secure their victory. A must-read for those curious about the realpolitik that drives Indian elections.
In The Verdict, two of India’s most respected journalists and thinkers, Prannoy Roy and Dorab Sopariwala, delve into the nuances of India’s electoral history. Using data analytics and their extensive field experience, they decode trends, patterns, and shifts in voter behaviour over the years. This book is a masterclass in understanding the complexities of Indian elections, making it essential reading for anyone looking to understand the factors that have shaped pivotal election outcomes.
This book explores the role of media and communication strategies in the shaping of electoral outcomes in India. Jaishri Jethwaney and Samir Kapur analyse how political messaging, advertising, and the rise of digital platforms have transformed election campaigning. When India Votes is an insightful look into the evolving landscape of electioneering, offering readers a comprehensive understanding of the intersection between politics, media, and public opinion.
Pradeep Gupta offers a deep-dive into the mechanics of election polling and forecasting in this book. Gupta, a seasoned pollster, sheds light on the science of predicting election results, voter sentiment analysis, and the impact of various socio-economic factors on electoral choices. This book demystifies the process behind opinion polls and their significance in shaping political narratives, making it a fascinating read for those interested in the numbers game of Indian elections.
Former Chief Election Commissioner of India, S.Y. Quraishi, presents a compelling narrative of how the Election Commission navigates the colossal task of conducting free and fair elections across India. An Undocumented Wonder details the logistical marvels and challenges, the introduction of innovative practices like the Voter Verifiable Paper Audit Trail (VVPAT), and efforts to increase voter awareness and participation. This book offers an unparalleled glimpse into the workings of an institution pivotal to India’s democracy.
